Who we are

I used to be cool once upon a time (at least that's how I remember it).

Every now and then, when I hear certain songs, I’m transported back to my teens and 20s, where life was full of late nights and carefree moments. While I may not be quite the same as I was back then, I still hold on to those memories and let them remind me to embrace life with the same enthusiasm.

Now I'm a graphic designer and mom in my 40s, navigating the beautiful chaos of life, family, and the occasional flashback to my younger days. SWAGR – this dream of mine – is something my family and I have always talked about, and now it's a reality. I'm so excited to share it with you!

So, whether you’re here for a dose of nostalgia or just to buy some great clothes, I’m glad you’re here.